28 May 2010

What’s New in ACT! by Sage 2011

Automate key activities. Sage ACT! Smart Tasks handle the things you need to get done every day. Think of it like a personal assistant that sends e-mails for you and puts activities on your calendar so your customers get the service they expect, with little work required by you. Smart Tasks just get it done.

Unlock a rich source of new leads. Add rocket fuel to your sales and marketing machine with Sage ACT! Business Info*. Sage ACT! Business Info pulls highly targeted prospect lists and business info from Hoover’s™ and puts it directly into Sage ACT!. It helps you fill in the gaps in your database and gives you access to more than 65 million companies and 85 million executives.

Eliminate double entry. Sage ACT! manages all the details of your business relationships and Microsoft® Outlook® manages emails, basic contact details, and meetings across your team. Now you can have the best of both worlds and share your Outlook and Sage ACT! contacts and calendar using two-way sync.

Also, get in-depth information about Sage ACT! E-marketing:
With Sage ACT! E-marketing, you can do so much more than simply send emails and track open rates. It’s about knowing your customers. Capture leads with web forms on your website, nurture those prospects automatically with Drip Marketing plans, and quickly identify your hottest leads using a ranked call list that tells you which prospects are most interested—right from the contact record in Sage ACT!.

See if a demo roadshow is coming near you...

18 May 2010

When to Upgrade

While you are used to your CRM program, it's ins and outs, quirks and nuances, there does come a time when you either want to, or have to, upgrade.  I've been working in the IT industry since 1994, and believe there are 4 main reasons why people upgrade - not just CRM systems, but office suites, browsers, operating systems, etc.

15 May 2010

Social CRM: Does it mean what it says?

This is a good article describing other facets of CRM - namely that it's not only pre-sales and sales process software, but keeping in touch with your clients as well *after* purchase.  By integrating social media you can track what they are "talking about" and react to their needs.

Social CRM: Does it mean what it says?